Small Business Tips: Using SEO To Spark Your Business in 2018

I’m going to discuss one of the small business tips some entrepreneurs are not taking advantage of nowadays.

Over 3.5 billion searches happen per day, according to InternetLiveStats.com.  Is your website near the top of the search results when someone searches for the services or products you offer?  According to BigCommerce.com, in 2017, 51% of Americans (and that’s just Americans) prefer to shop online and that rate grows every year.

SEO is one of the small business tips largely overlooked by a lot of entrepreneurs simply because it is something that is complex and difficult to understand.  Those who choose to learn and understand know how beneficial it can be to business and sales.

Do you want to see line graphs like this when it comes to sales and hits to your website?

It can take 8-12 months for brand new websites to gain traction using natural organic methods.  Any SEO expert will tell you that.  There are over 200 different factors that are involved in ranking a site and every day, hundreds of websites are being made and updated.

Google mimics human behavior.  Imagine a person running for office.  Why would you vote for that person?  Do they have credibility?  Is there someone endorsing them?  That’s how Google treats websites.  Is a website good enough to serve users?

Why hire someone to do SEO for you?

Just by looking at the statistics, you shouldn’t hesitate to even think about hiring an SEO expert for your website.  Every day, you could be losing money from not being in front of potential customers searching the internet.  Is hiring an SEO expensive?  That depends on who you hire.  Freelancers are much more affordable than agencies but come at a risk.  You should hire someone you feel confident in working with.

Long-Term Investment

SEO should be something you should invest in along with other marketing strategies.  If you want to get customers fast, invest in Facebook and Google Ads, but only if you have the budget.  Instead of thinking about how much time it will take to get a return on investment, think about how many potential customers or clients you lose each day from not starting.  In some niches, it might take a shorter amount of time to gain traction depending on the competition.

SEO is dead

This is something that many people say when they’ve given up.  SEO is indeed a complicated and complex thing to understand and become good at.  Many business owners will claim that SEO doesn’t work.  But for those who know how small business tips like this can do for them, SEO is far from dead.  As long as people are using Google to find what they need, SEO will always live.  It’s simple.  Hire someone who knows what they are doing and can focus on SEO while you focus on business.

The Future

As 2018 approaches, more people will go online to find what they need.  Changes in technology will arise.  Digital solutions will transform.  More businesses will pop-up that will compete in the market.  Are you prepared?  Hire an SEO expert today to gain an advantage.

 

As part of our mission to help you focus more on your passion, we at Taxumo will be inviting various experts here on our blog to guide you on how to grow your business effectively. 

Check out more articles at http://blog.taxumo.com. 

by Thomas Watson

About the Author

Thomas Watson is a freelance SEO specialist with over 7 years of experience with international clients.

He is also a startup founder focusing on edutech, cat lover, and is always looking for something fun to do. 

We make taxes easy!

Trish Rodriguez is a full-time consultant at Taxumo, and also serves as an Event Director of Manila Workshops.  She is passionate about entrepreneurship and helping freelancers and startups grow their businesses. You may reach her at trish@taxumo.com.

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